21 November, 2006

Outcome - The Beatles Clip-Art




My idea was quite straightforward; I wanted to present the Beatles as completely iconic, beyond any kind of context.
I thought that the best way to do this was to combine an extremely famous piece of contemporary music iconography,
the cover art to Blur's Greatest Hits by Julian Opie, with very pure line drawings based on photographs of the Beatles.
My hope was to bring together striking contemporary music design with the idea of musical legends who exist unchanging outside of trends or fashions.

Line drawings seemed most appropriate to place the Beatles in a space outside of ordinary appreciation,
to reduce their immediate humanity and to encourage viewing them as just the representation of an idea, or cultural moment.

At the same time, I liked the idea of referencing contemporary music-related art,
to bring the idea of clip-art into tension;
evoking something for NOW, very much of its time,
but that brought together cultural messages which form the structures which have created the present.
I hope to have worked through ideas concerning this relationship that clip art exposes between this particular cultural moment or time,
and the more general, long-term cultural signs and meanings that allow clip-art to convey meaning at all to nearly everyone.

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