21 November, 2006

Part 3 - Create





In part 3, I tried to develop a design theme based on a sketched-style illustration of a scooter, taken from the original magazine and worked on in Photoshop.

In the front covers and article concept, I wanted to pursue the idea of making the magazine interesting to an almost completely opposite audience to the original.

With the simple sketch against flat colours, open space and ironic, referential title style, I wanted to present the information for ‘the young intellectual’.

This audience likes design that is simple and structural, but with kitsch ironic gestures; my aim was to combine an open purity, a quasi-academic seriousness and an ironic gesture, with scooters appealing as ‘geek cool’.

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